The article from Lluis Garay and Xavier Font in the International Journal of Hospitality Management, soon to be published, shows that:
- Businesses that take sustainability actions for eco-savings reasons perform best financially,
- Businesses that take sustainability actions for moral reasons are happy with their financial performance, but don’t perform as well as the first group, and
- Businesses that take the least sustainability actions also have the lowest financial results.
The data was collected from 400 accommodation suppliers in Catalonia, Spain. We are now testing with 900 businesses in Europarc destinations across Europe, and I will share the results from this research in the near future.
Advertisement
