As increased stakeholder pressure requires companies to be transparent about their CSR practices, it is essential to know how reliable corporate disclosure mechanisms are. This study benchmarks CSR policies and practices of ten international hotel groups of importance to the European leisure market.
We found that corporate systems are not reflected on operations, environmental performance is eco-savings driven, labour policies aim to comply with local legislation, socio-economic policies are inward looking with little acceptance of impacts on the destination, and customer engagement is limited. Generally larger hotel groups have more comprehensive policies but also greater gaps in implementation, while the smaller hotel groups focus only on environmental management and deliver what they promised.
Why was Accor top and Hilton so low down, and what are the consequences of tour operator suppliers (Riu, Barceló, Iberostar) being at the bottom? DOWNLOAD THE REPORT HERE