Tour operators requesting their contracted overseas accommodation providers to apply, measure and report their sustainability actions are facing a number of barriers when trying to ensure the effective implementation of environmental sustainability criteria in particular.
Sustainability systems are being challenged by organizational habit and perceptions rather than analytical decision making, with respect to the relationship between health and safety, quality and sustainability. Environmental indicators are identified as the most conflictive; the key findings demonstrate that most challenges require a change in human behavior rather than a technical solution.
The data suggests that tour operators need to develop sustainability auditing tools that consider the impacts upon health, safety and quality within the accommodation. The Travelife sustainability auditing system provides a useful case study to demonstrate the necessary requirement for a complementary approach when conducting accommodation audits.
The article has just been published as: Baddeley, J. & Font, X. (2011) Barriers to Tour Operator Sustainable Supply Chain Management, Tourism and Recreation Research, 36 (3) 205-214.