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Archive for the ‘Marketing’ Category

I feel proud of my new report for VisitEngland and its regional tourism partners on how small tourism firms can market and communicate the work they do to be more responsible and sustainable- all the research we have seen shows that small firms strugggle with knowing what is and what isn’t appropriate sustainability communications. Let’s face it, most struggle with marketing altogether. 

Read the report and Watch the video

I have been running one day training workshops in using sustainability for marketing now for some time, and most of the time I find these small companies need help with understanding how to be more creative in marketing and communicating what they do. Sustainability gives them a story, a unique edge- but they don’t know how to use it.

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