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Archive for the ‘Training and courses’ Category

60 tourism and hospitality businesses in South Kerry, Ireland, have today received personalised 4-5 page reviews on how they can get their websites to communicate their sustainability credentials.

If you are one of these businesses, learn what to do next with the support materials we have prepared for you-  Read the report and Watch the video

Fáilte Ireland has contracted the International Centre for Responsible Tourism to support tourism companies to learn how to make use of their sustainability work for marketing purposes- we have started with these reviews of Green Hospitality Award and Green Tourism Business Scheme certified companies, and will continue supporting Fáilte Ireland throughout 2011 with a mentoring scheme and a country-wide report highlighting simple and achievable good practice examples of sustainability marketing and communications.

The collaboration started already in October 2010 when I run a short course for 40 enthusiastic South Kerry businesses. During our short training event we reviewed the key aspects of how to think diferently about marketing sustainability, and the steps each business can take. The presentation aimed at inspiring these businesses to do more, but also I was looking for Irish case studies to incorporate into a new manual for Failte Ireland on this subject.

You can download that presentation here- Xavier Font Marketing your sustainability credentials

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Well done to the South Downs National Park and Collabor8 for bringing together tourism busineses that have their heart in the right place. I very much enjoyed our evening workshop on the business case for responsible tourism, and I look forward to our next event.

Participants to that event can now:

Font RT marketing South Downs

Read the report

Watch the video

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Monday 21 June, opposite the train station in Leeds

The programme for our responsible tourism marketing is now confirmed! The line up is so fantastic the university has decided to make 140 places free to businesses- first come first served, so confirm your participation now at icrt@leedsmet.ac.uk (more…)

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