60 tourism and hospitality businesses in South Kerry, Ireland, have today received personalised 4-5 page reviews on how they can get their websites to communicate their sustainability credentials.
Fáilte Ireland has contracted the International Centre for Responsible Tourism to support tourism companies to learn how to make use of their sustainability work for marketing purposes- we have started with these reviews of Green Hospitality Award and Green Tourism Business Scheme certified companies, and will continue supporting Fáilte Ireland throughout 2011 with a mentoring scheme and a country-wide report highlighting simple and achievable good practice examples of sustainability marketing and communications.
The collaboration started already in October 2010 when I run a short course for 40 enthusiastic South Kerry businesses. During our short training event we reviewed the key aspects of how to think diferently about marketing sustainability, and the steps each business can take. The presentation aimed at inspiring these businesses to do more, but also I was looking for Irish case studies to incorporate into a new manual for Failte Ireland on this subject.
You can download that presentation here- Xavier Font Marketing your sustainability credentials